SPMG has launched the Living Happy, Living Healthy program, an exclusive opportunity for advertisers to reach mature consumers through the news medium they depend on most. This three-part editorial series allows clients and advertisers to elevate brand awareness by utilizing the SPMG Premier 100, a targeted group of fully audited, influential senior newspapers, offering a standardized editorial program.
Editorial content will focus on three themes central to senior living: Heart Health, Diabetes/Pain Management, and Healthy Living. Each topic will be featured in the SPMG Premier 100 newspapers, beginning in 2008, in two-month intervals throughout the year. Advertisers can capitalize on this program by including brand messaging supporting these key themes.
The Living Happy, Living Healthy program offers tips and insight to inform readers of best practices for living healthy lifestyles. Editorial sections include recipes, exercise tips and care giving support, in addition to feature articles by leading industry columnists. The Living Happy, Living Healthy program encourages seniors to share this information with their loved ones to ensure a healthy family for generations to come.
Proprietary data culled from the SPMG Senior Readership study supports the senior market’s interest in medical advertising and stories highlighting these key health topics. According to the 2004/2005 SPMG Senior Readership study, “54% of seniors are interested in learning more information about heart health and a substantial 95% are interested in learning more about diabetes and pain management.”
To take advantage of this watershed opportunity and access the mature market through strong, relevant media contact: Marius Isidore, 800.727.3646 x215 or marius@spmg.com.
