SPMG has announced the launch of its Premier 100, a targeted group of fully audited, influential senior newspapers. Participating publications include newspapers from 40 states and 80 MSAs. The Premier 100 represents the leading publications targeting readers age 55+ in their respective markets.
SPMG, in conjunction with the CVC, is in the process of conducting a streamlined audit to be completed by the end of Q4. SPMG will also conduct a corresponding readership study providing an unprecedented look into mature readers’ interests, spending habits and lifestyle preferences. Topics covered in the study will include basic demographic information, annual planned purchases, pharmaceutical spending and preferences, and topics they are interested in learning more about.
“The audit will include 100 senior newspapers with a circulation of more than 4.4 million. Upon completion of the audit, SPMG will have access to the largest collection of data ever gathered on the mature demographic in the history of media,” said Tim Bingaman, president and CEO, CVC. “SPMG will now be able to provide media buyers a comprehensive overview of exactly what they are buying in advance.”
“We created the SPMG Premier 100 to increase awareness of the targeted, quality environment these publications provide to reach the affluent mature demographic,” said Trevor Hansen, CEO SPMG. “Through our audit and readership study we will be able obtain powerful data critical to print campaigns targeting the senior market.”
Senior newspapers are the most effective platform to target adults age 55+. The mature market turns to newspapers for news and information more than any other demographic. Mature newspapers specifically target this segment by addressing the issues and concerns that affect them most.
About SPMG
San Diego-based SPMG serves clients nationwide by delivering an effective, strategic approach to reaching the mature market. SPMG is committed to providing clients with unparalleled demographic data and research resources; a turn-key approach to planning, placement and follow through; and the advantage of market expertise and key industry relationships. SPMG represents a network of 350 senior community newspapers, with a total U.S. market circulation of more than 13 million, giving clients targeted access to the outlets that impact their bottom line. SPMG continues to raise the bar by improving the senior newspaper industry and helping advertisers make educated decisions. SPMG is proud to be a WBENC certified woman owned company since 1977.
About the CVC
The Circulation Verification Council is an independent, third party audit company that specializes in community newspapers and niche publications providing an accurate assessment of a publication’s reach and market penetration.
