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Watershed study reveals key insights into mature markets’ health concerns
Jan 24, 2008
A recent study commissioned by SPMG found an overwhelming majority of senior newspaper readers are interested in learning more about several health related topics. Conducted on behalf of SPMG by ... Read More »
A three-part editorial series
Nov 13, 2007
SPMG has launched the Living Happy, Living Healthy program, an exclusive opportunity for advertisers to reach mature consumers through the news medium they depend on most. This three-part editorial series ... Read More »
SPMG Launches Premier 100
Nov 12, 2007
SPMG has announced the launch of its Premier 100, a targeted group of fully audited, influential senior newspapers. Participating publications include newspapers from 40 states and 80 MSAs. The Premier ... Read More »
Sep 21, 2007
From Mediapost.com, Wednesday, September 19, 2007 Focalyst, a joint venture of AARP Services, Inc. and Kantar, conducted a 2006 survey of 30,000 consumers age 42 and up to ... Read More »
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