The senior demographic is growing at a rapid pace and more marketers are realizing the power of this influential audience. More active and benefiting from greater disposable incomes than previous generations, senior citizens represent a financially secure market segment.
The mature market is a growing economic force that can't be ignored; it will transform multiple industries unlike any prior demographic shift in recent history. Over the next five to 10 years seniors will offer a unique marketing opportunity because they will have a level of wealth and income that is unlikely to be matched by future generations.
